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Outreach Automation – where to start (and where to stop)

Outreach Automation – where to start (and where to stop)

Automation in recruitment is either seen as the saviour or the menace and a slippery slope to laziness. In fact, it can be all of these things if you want it to be and more. Throwing automation at everything is a sure-fire way to becoming lazy, lose the human touch and ultimately devalue your service. The key is knowing what you should automate and what you shouldn’t. In this session, we will talk through some of the mistakes we see people make every day in regards to candidate and business development outreach and what we have found to work.

This talk will cover:

· One to one/few outreach automation vs marketing outreach automation

· Common mistakes seen in outreach automation (and how to avoid them)

· Tools that can help