Skip links

How To Win More Clients With Account Based Marketing

How To Win More Clients With Account Based Marketing

Account Based Marketing (ABM) is a fairly new method for acquiring clients in the recruitment space. ABM is the alignment of sales and marketing with the sole aim to acquire the client you’ve always wanted to work with.
In this session we’ll learn the basics of ABM methodology, how it can work in recruitment and how you can roll it out in your business.

This content can only be accessed by qualified members. If you are already a member, please Sign In.

If you have signed in, and still don’t have access, please contact us.

Not a Member?

Sign up to access this content

 

Account Based Marketing (ABM) is a fairly new method for acquiring clients in the recruitment space. ABM is the alignment of sales and marketing with the sole aim to acquire the client you’ve always wanted to work with.
In this session we’ll learn the basics of ABM methodology, how it can work in recruitment and how you can roll it out in your business.

  • Target the clients you want to work with account Based Marketing
  • Marketing with tangible results
  • Empower recruiters and marketers to work together
  • Sales content that drives client engagement
  • Retain and up/cross sell to existing client

Guest Speaker

James Whitelock, Recruitment Marketing Specialist. MD at ThinkinCircles and host of The Marketing Rules Podcast