Account-Based Marketing (ABM) is a fairly new method for acquiring clients in the recruitment space. ABM is the alignment of sales and marketing with the sole aim to acquire the client you’ve always wanted to work with.
In this session, we’ll learn the basics of ABM methodology, how it can work in recruitment and how you can roll it out in your business.
- Target the clients you want to work with account Based Marketing
- Marketing with tangible results
- Empower recruiters and marketers to work together
- Sales content that drives client engagement
- Retain and up/cross-sell to existing client